Know the numbers. Maximize the returns.

A property is only as good as the strategy behind it.

Investing without analyzing ROI is like driving blindfolded. Early in my STR days, I learned this the hard way. I took a property that looked perfect on paper—but without factoring occupancy and seasonal trends, I almost missed out on real potential.

Step-by-Step ROI Evaluation:

  1. Estimate Rental Income – Use past STR data, local comps, and occupancy trends. For example, a downtown Flagstaff condo can earn significantly more during winter ski season.
  2. Account for Expenses – Maintenance, utilities, property management, taxes. Don’t forget small costs—they add up.
  3. Factor Occupancy Rates – My first STR had 90% occupancy during peak months but 60% off-season. Planning for seasonality is crucial.
  4. Consider Long-Term Appreciation – Flagstaff’s limited inventory and steady demand often lead to strong appreciation over time.
  5. Compare Investment Scenarios – Always run the numbers for STR vs. long-term rentals to see what aligns with your goals.


 I keep a spreadsheet for every property I manage. Seeing the projected vs. actual performance has been a game-changer in helping investors make informed decisions.


 Understanding ROI is essential for smart investing. With careful analysis, Flagstaff properties can deliver both strong income and long-term wealth.